Core Values
RELEVANT
This is about celebrating the African American diaspora and being proud of our skin color. The Pure Black Brand stays true to its roots and is here to uplift the community.
FEARLESS
The Pure Black Brand is not afraid of breaking the mold. It is in our blood to challenge those that have come before us. We are the black horse.
PRESTIGIOUS
Black is associated with power, elegance, formality, and mystery. We use it to elevate and strengthen the brand voice and those who are unapologetic about who/what they are.
Made
To Move
As we continue to evolve, we must stay true to our roots and to our movement. The Pure Black Brand brings confidence and courage to your movement, while providing comfort for your body.
Stay pure to your movement.
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